The Google Ad During Super Bowl XLIV: How Hell Froze Over
In the days leading up to February 7, 2010, there was much online speculation about a rumor that Google would air an advertisement during Super Bowl XLIV. Certain people claiming to be “in the know” were certain that it would happen, but many found it hard to believe. That skepticism had a lot to do with Google’s long-standing attitude toward brand advertising, which CEO Eric Schmidt denounced as “the last bastion of unaccountable spending in corporate America” back in 2006.
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