Portfolio
SoftChalk
SoftChalk is a Richmond-based company that creates innovate e-learning solutions for teachers and students. On top of the design and cutting-edge development, Refresh integrated their entire site into a content management system. Their content management system enables them to easily control everything: their YouTube channel, randomly rotating client testimonials, an ever-updating webinar calendar, as well as hundreds of pages.
Unboxed Technology
Unboxed came to Refresh early, with little but a logo in terms of branding. They gave us a freedom of design we rarely enjoy, and our designers ran with it. We wanted the website to be fresh, exciting and modern—something that would represent what it was like to work with Unboxed.
In addition to the groundbreaking design, we worked with Unboxed to develop a client portal system, a careers board, and an easy-to-use content management system that the entire Unboxed team can access and edit.
Core Consulting
Core Consulting is a successful business consultancy firm located in Richmond, Va. Core approached Refresh with a severely outdated website and no formal branding, but with a strong sense of the personality they wanted to convey and great pride in their company and the work they do in the Richmond-area community.
After a large amount of market research, Refresh helped organize Core’s site into a clearly-defined site architecture. Using the feedback of current and past clients, we designed a site that was professional but inviting. We developed a job board with resume submission capabilities, and a blog with the ability to embed audio, video and images. All of these is managed by Core staff through an easy-to-understand content management system.
Harvard Business School’s Retail & Luxury Goods Club
Harvard Business School came to Refresh wanting a website for their notable Retail & Luxury Goods Club. The club’s members wanted an edgy design that conveyed information quickly and easily.
The site features an events feed, a section just for alumni behind a login, and a Picasa-integrated photo gallery. Club members can easily update this information through a Wordpress system customized specifically for their site.
University of Virginia Magazine
The University of Virginia needed a website for their flagship publication, Virginia Magazine: a place to highlight their award-winning content, as well as interact with alumni and friends of the University. They also needed a way to manage this site: a robust, fully-customized content management system that would give the magazine’s editors the ability to add and edit their content easily.
Refresh worked with the editors to establish a solid information architecture and navigational structure. Our designers created a layout that is fresh and adaptable, focusing on a strong use of typography, but never overshadowing the magazine’s beautiful photography. We designed a content management solution that fit the University’s budget constraints but allowed the editors to easily upload new content, moderate user interaction, and keep track of website statistics.
LK Events and Design
LK Events & Design came to Refresh as a young business that had yet to invest in marketing: they had no logo, no branding, no website. Luckily, they had an impressive portfolio of work and an eagerness to create a brand that would reflect their whimsical but classical style.
We worked with LK to design a logo that was simple, bright and adaptable. From this style, we built a website that exuded similar qualities and allowed LK to showcase their innovative work. We consulted with LK on creating a logical information architecture and effective web copywriting. We developed a Flash slideshow so they could easily display event photography. Additionally, an easy-to-use content management system was paramount as the founder of LK described herself as “computer illiterate.”
Beach Benefits Group
Beach Benefits Group wanted to revamp their tired, dated site with something fun and unique. They also need a place to exchange files with their clients.
For this project, we also handled all of the copywriting for the new site. After meeting with the business owner to gain an understanding of his mission, we wrote copy to highlight the company’s best assets in a language that reflected the owner’s values.
James River Bus Lines
James River Bus Lines already had a professional website, but customers simply weren’t finding it. This called for an SEO campaign.
We are very pleased with the work done by Refresh Web Design and Internet Marketing. Their SEO efforts have dramatically improved the search engine rankings for our website. They proactively send monthly reports that show how things are progressing and this information helps guide decisions on future changes to the website. In addition, they respond quickly to our requests and do a great job of explaining the SEO process in layman’s terms.Stephen Story, President