Portfolio > Beach Benefits Group

Beach Benefits Group had built a strong presence in the Richmond market with their “outside of the box” approach to managing company benefit plans. However, their renowned commitment to making life easy for their clients wasn’t reflected in their website. They needed a new website that would be easy for clients to navigate and shaped by the spirit of the company’s founder.

Refresh designed a stylistic website around a relaxing beach theme, as both a play on the company name and a reflection of the owner’s passion for opening up his clients’ free time through full-service benefits management. To keep things simple for prospective customers, we integrated a navigational menu bar into the sky and company contact information into the sand. We built interactive forms for both business clients and individual customers, and made both accessible via the main navigation bar, allowing visitors to receive one-click personalized attention.

For this project, we also handled all of the copywriting for the new site. After meeting with the business owner to gain an understanding of his mission, we wrote copy to highlight the company’s best assets in a language that reflected the owner’s values.

Beach Benefits Group has always stood apart from the competition, and now they have a website that does the same. 


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