Portfolio > James River Bus Lines
James River Bus Lines already had a professional website, but customers simply weren’t finding it. This called for an SEO campaign. We pulled data from the major search engines to determine which keywords customers use when searching for the types of service that JRBL offers. We also looked at marketing data to determine which geographic markets held the most ROI potential for JRBL.
With this data in hand, we went to work optimizing the copy and HTML code on every page of the company website, ensuring these pages would be found by those search engine users who are JRBL’s most valuable potential customers. We conducted a link-building campaign to acquire high-quality incoming links from relevant industry sites and business directories.
We are very pleased with the work done by Refresh Web Design and Internet Marketing. Their SEO efforts have dramatically improved the search engine rankings for our website. They proactively send monthly reports that show how things are progressing and this information helps guide decisions on future changes to the website. In addition, they respond quickly to our requests and do a great job of explaining the SEO process in layman’s terms.Stephen Story, President
When JRBL wanted an online communication platform to connect all of its employees 24/7, we built a Forum for the exclusive use of company associates. Leveraging the best assets of social media networking sites like Facebook, we made this Employee Forum a fun place for company employees to chat, float ideas to company management, and quickly receive troubleshooting for problematic issues.
