Search Engine Optimization
What is SEO?
Right now, a potential customer is using Google to search for a product or service that you offer. Whose website are they going to find first: yours or your competition’s?
Your website’s position in the search engine results determines whether or not today’s customers know you exist. The process of getting a website to the top is called Search Engine Optimization or SEO.
Here at Refresh, our goal is to make sure that the search engines show your website to your most likely Internet customers. That means customer conversions and ROI for you!
SEO doesn’t have to be hard to understand. When you hire Refresh as your SEO experts, here is what you can expect the process to look like:
SEO Market Research
The first step in any SEO campaign is to compare your business model against search engine data to construct a targeted keyword list for your website. We find out what words your potential customers are using in the search engines, and make sure that those words appear in the right places on your site.
We also identify and analyze your primary online competitors. Learning from their successes and failures helps us craft a strategy designed to drive you to the top!
Once we determine your targeted keyword list, we write copy that ensures the right keywords appear in the right places on your website.
We love the Internet, which means we hate “spammy” websites. We pride ourselves on blending your targeted keywords naturally into user-friendly copy on your site. Writing for your visitors first and the search engines second is the best way to please both.
What You Don’t See
What goes on “behind the scenes” can be just as important as what your visitors see. From title tags, meta tags, and alt tags to XML sitemaps and custom 404 pages, we use the full HTML toolkit to set your website up for long-term SEO success.
Link building is more important than ever for a successful SEO campaign. Search engines will determine your site’s value based on the quality and quantity of your incoming links. Quality beats quantity, which means that ethical SEO practices will always win out over questionable “link-stuffing” practices.
We will acquire high-quality incoming links to your website from local and industry directories, relevant social media websites and popular blogs, and through link exchanges with your business partners. The result: a network for your website that is built to last.